Since time immemorial, people have endeavoured to win the affection of others by offering them gifts. They instinctively feel that, by owning and holding the present the receiver will have a constant reminder of the giver.
Books are frequently given as gifts. The content of a book serves as an intellectual bond between the giver and the receiver of the gift. We know that a book chosen for the ideas expressed within it is one of the best ways of getting one person to think in the same way as another.
As you can now see, there are some simple methods for establishing a link strong enough to allow you to make a connection between you and the person whose way of thinking you wish to influence.
These methods have been tried and tested by people from all backgrounds and in all sorts of situations. Over the past twenty years, they have been perfected, while being used by those studying the world of business, where convincing others swiftly and easily is vital. While specialist business and psychology magazines often make vague reference to the subject, this is the first time it has been presented in the form of a manual. The advice you’ll find inside represents the sum of experience acquired in a world where results are all that matter!
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